FREE COMMUNITY GATHERINGS
Coaching Salon: Beyond the Algo — Sustainable Marketing That Works
03/05/24 | 9 - 10 am PT | FREE
Are you so tired of building your business on the social media hamster wheel? I know I am. I've been looking for a way off the wheel — or at least a way to be less dependent on it — for a couple of years now. I'm onto something and want to share what I'm finding with you.
I talk with a lot of coaches and service providers and we're all feeling similar pain.
The pain:
- Social media isn't working like it used to: It used to be pretty straightforward: post, your followers would see your post along with some of their followers, and if you repeated consistently, you saw growth. Then slowly, weird things started happening, and we started serving The Algorithm: the algo likes it when you add a selfie to your post, but don't post a link because the algo doesn't like that. Want to get in front of your followers? You're gonna have to pay for that.
- Then you're told to keep trying the same thing, but harder: You sense the terrain is changing but you're not sure what to do, but the Coach-fluencers who are hugely invested in the algo-game tell you to keep flinging content out there. You do, hoping this time it'll stick.
- But you can't keep all the plates spinning: You're spending so much time "being consistent" on social media that you don't have time to do what you really want to do — run your coaching biz and show up for your clients. And, you're secretly worried you're failing because you don't get the kind of response you used to, or if you're newer to the algo-game, you never saw much response.
- The truth is, the social game is rigged: You're not failing. The social media system is rigged to keep us all on the content creation hamster wheel, which benefits their businesses, not ours.
There is a way forward that's more sustainable for you and more effective for attracting your people.
- The new way is not a single method or trick, it's a different approach that's about creating intentional "evergreen" content that brings your people to you over and over versus the "one and done" nature of social media content.
- It's about understanding your marketing ecosystem and being strategic about where you put your time and energy, so you can get results without wiping yourself out.
- It's a little bit of what's old is new again: revisiting some tried-and-true strategies from a new perspective.
I've invited content marketing expert Jana Osofsky to come and talk with us about these methods that have grabbed my attention. Jana and I will talk about how you can create a sustainable content strategy that feeds your business and doesn't deplete you. We'll also answer your questions so you can get a tangible sense of how this stuff works.
Here's a little about Jana:
Jana O. is a marketing expert and content strategist for coaches, service providers, and other online experts. She's the creator of High-leverage Content. HLC is the system and course for creating the content you need to build trust and demand for your offers — and convert your audience to clients.
Coaching Salons are about learning and exploring in community, so if you'd like a dose of connection, please join us! Jana and I are excited to share what we know and as always, you'll leave with tangible ideas for how to move forward.
The Details:
💫 This one-hour free Zoom call took place on Tuesday, March 5. But you haven't missed a thing! Sign up below and I'll shoot you the replay.
Sign up here 👇
Catch up on past Salons
How to Figure Out What's Next |
January 22, 2024
I talk about common pitfalls people encounter while trying to determine the way ahead in their careers or other big life questions. I introduce participants to my Mosaic Framework which focuses on introspection, curiosity, and building emotional resilience. Participants also share their personal pitfalls and I do some spot coaching to show them how to keep moving forward and not get derailed.